#girlfriends is an internet-based project that began in September 2013. It’s focus was to document and generate hype for the ITV2 reality dating show Girlfriends. Via Facebook and Instragram, my audience was bombarded with selected images from the show taken with my phone's camera. Viewers were given little context about the project and the visuals they encountered on their newsfeeds. Using the recurring tags, #love #soulmates #ITV, the images were linked to the show’s mission and origin. By the end of the series in October, I discovered that I had produced over a thousand images of the show. With the hopes that they would not go to waste as files on my computer, I set out to present the never-before-seen images and offer context to my audience. Soundtracks provided by Emily van der Harten.